How to Reignite Your Email List and Turn Cold Contacts Into Hot Leads!🔥

I know , I know …you’re feeling guilty because you haven’t emailed all those people in your database for months.

But don’t stress! I’m here to help and I’ll also predict that no matter how small or how stale your list is, there are buyers and sellers there just waiting to hear from you.

Here’s a series of emails you can send out to get the party started.

Step 1.

You need relevant content to create your emails and the #1 thing buyers and sellers want to know is what the real estate market is doing in your neck of the woods. So the first step is getting AI to create that content.

All you need to do is log in or create a free account at ChatGPT

Step 2.

Click on this custom link so you can access my customer AI Ad Machine Content Creator.

Step 3.

Click on the pre-crafted prompt that says: Is the market getting better or worse for sellers in the coming 6 months? When a user selects this question, before answering, please ask the user for their location, state, province and country.. In other words, what's the name of their city, town suburb or area so you will know where to search

…or just copy and paste the above copy into the custom ChatGPT so you can find out what your market is doing.

Step 4.

Then stick your result below the following prompt and you’ll have your emails!

Prompt: I’m a real estate agent and I have a big list of contacts with email addresses and I want to re-connect with them as I haven’t sent them an email for at least 6 months. Please act like a professional direct mail copywriter and give me a series of four compelling and engaging emails I can use to reactivate and reconnect with my list. I have buyers and sellers on my list so please consider the market prediction information following this prompt. I can help them with preparing to buy or sell, a good mortgage broker etc. I can help sellers plan for a great result, in fact I need to let potential sellers know that planning for a sale well before their property hits the market always helps produce a great result. Here’s a summary of what real estate prices are likely to do in the coming 6 months. Market Prediction: (paste your local market info here)

Your emails will look like this

Here are 8 emails I received back when I followed these steps for a property update for the next 6 months for Sunshine Coast Queensland Australia.

Email 1: "The Market is Moving—Are You Ready?"

Subject: Big Changes Ahead for the Property Market!

Hi [First Name],

It’s been a while since we last connected, and I wanted to check in with some exciting real estate news!

Property prices on the Sunshine Coast are expected to keep rising, with forecasts predicting a 12–16% increase in 2025. With demand outpacing supply and potential interest rate cuts on the horizon, the market is shifting fast.

So, what does this mean for you?

• Sellers: If you’ve been considering selling, now is the time to start planning for a top-dollar result.

• Buyers: If you’re waiting, you may pay more later. There are ways to get ahead, even in a competitive market.

Let’s chat about your options—whether you’re thinking of selling, buying, or just want an update on your property’s value. Reply to this email, and let’s reconnect!

Looking forward to catching up,

[Your Name]
[Your Contact Information]

Email 2: "Thinking of Selling? Here’s How to Get Top Dollar"

Subject: Selling in 2024? The Smartest Move You Can Make

Hi [First Name],

Thinking of selling in the next 6–12 months? The best results come from great planning.

Here’s what I tell my sellers to do well before listing:
✔ Small cosmetic updates that add thousands to your sale price
✔ Styling & photography tips to attract premium buyers
✔ Market timing strategies to list at the perfect moment

With prices expected to keep rising, demand is strong—but a well-prepared home will still outperform the market. If you’re considering selling this year or next, let’s start planning now to make sure you get the best price.

Simply reply to this email, and I’ll send you my top pre-sale checklist or schedule a chat to discuss your goals.

Looking forward to helping you!

[Your Name]
[Your Contact Information]

Email 3: "Buyers: The Market Won’t Wait—Here’s How to Get Ahead"

Subject: Thinking of Buying? Here’s How to Beat the Market

Hi [First Name],

If you’re thinking about buying, waiting might cost you. With property prices expected to increase by 12–16% in 2025, the same home could cost you significantly more just months from now.

Here’s how to get ahead before prices climb further:
✅ Secure pre-approval now—so you’re ready to act fast
✅ Get access to off-market listings before the competition
✅ Work with a great mortgage broker—I can introduce you to one

I can help you navigate this market and find opportunities before they disappear. Let’s chat about what’s available and how to position yourself for success.

Reply to this email, and let’s get you started!

[Your Name]
[Your Contact Information]

Email 4: "Curious About Your Home’s Value?"

Subject: Is Your Home Worth More Than You Think?

Hi [First Name],

With the Sunshine Coast property market on the rise, many homeowners are surprised at how much their property is now worth.

Even if you’re not thinking of selling right now, it’s always good to stay informed. Would you like a quick update on your home’s value?

I’m happy to provide a free, no-obligation market update on your property based on the latest sales and trends in your area. Just reply with your address, and I’ll get back to you with a custom report!

Looking forward to helping you stay ahead of the market,

[Your Name]
[Your Contact Information]

Email 5: "Is Now the Right Time to Buy or Sell?"

Subject: The Market is Moving—Here’s What You Need to Know

Hi [First Name],

I hope you’re doing well! It’s been a little while since we last connected, and I wanted to reach out with an update on the Sunshine Coast real estate market.

The next six months are looking very promising for sellers, with property prices expected to rise between 12% and 16% in 2025. If you’ve been thinking about selling, planning ahead is key to getting a great result.

For buyers, waiting could cost you. With potential interest rate cuts coming, we could see even more competition in the market, meaning now might be the best time to secure a home before prices climb further.

I’d love to hear about your real estate goals—whether you’re looking to buy, sell, or just want to understand your options. Let’s chat! Simply reply to this email, and we can schedule a quick call.

Looking forward to reconnecting!

[Your Name]
[Your Contact Information]

Email 6: "Sellers: The Secret to a Top-Dollar Sale"

Subject: Thinking of Selling? Here’s How to Maximize Your Sale Price

Hi [First Name],

Selling a property isn’t just about listing it—it’s about strategic preparation. The best sales happen when sellers plan ahead, even months before hitting the market.

Here’s what makes a difference:
✔ Minor upgrades that add thousands to your sale price
✔ Styling & presentation tips that attract more buyers
✔ Understanding market timing to list at the perfect moment

The Sunshine Coast market is still in your favor, but preparation is everything. If selling is on your mind for 2024 or 2025, I’d love to help you plan for success.

Let’s schedule a time to discuss your goals and create a plan that works for you! Reply to this email or call me anytime.

Looking forward to chatting!

[Your Name]
[Your Contact Information]

Email 7: "Buyers: How to Get Ahead in a Competitive Market"

Subject: Buyers—Here’s How to Get Ahead Before Prices Rise Again

Hi [First Name],

If you’re thinking of buying, now is the time to act. With property prices expected to rise by up to 16% in 2025, waiting could mean paying significantly more for the same home just months from now.

Here’s how to get ahead:
✅ Secure pre-approval now so you’re ready to move fast
✅ Get access to off-market opportunities before they hit the public
✅ Work with a great mortgage broker to find the best loan options

If you’re not sure where to start, I can help. I work with trusted mortgage brokers and have insights into properties before they hit the market.

Let’s chat about your options—simply reply to this email, and I’ll guide you through the next steps!

Best,
[Your Name]
[Your Contact Information]

Email 8: "Where Do You Stand in Today’s Market?"

Subject: Curious About Your Home’s Value or Buying Power? Let’s Find Out!

Hi [First Name],

With the market shifting, many people are wondering:
❓ How much is my home worth in today’s market?
❓ Can I afford to buy before prices rise again?
❓ Should I wait or make a move now?

I’d love to help answer those questions for you! Whether you’re thinking of selling, buying, or just want to understand where you stand in today’s market, I’m here to help.

Let’s schedule a quick chat—no pressure, just helpful insights tailored to you. Simply reply to this email, and let’s reconnect!

Looking forward to catching up soon.

[Your Name]
[Your Contact Information]