60+ Power Prompts to Elevate Your Real Estate Brand, Save Time, and Skyrocket Your Business! 🚀

It doesn’t matter where you are, how ‘young’ you are, or even how long you’ve been in real estate, AI is your friend and will totally revolutionise the way you work, earn, think and play.

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There are so many ways Real Estate Agents Use AI to Grow Their Business

There are already many real estate professionals and agencies/Brokerages that leverage AI in their daily operations. 

If you’re new to this type of smart tech, don’t worry. You might not know machine learning algorithms, but you know the real estate industry. That’s really all you need.

Here are some of the ways you can use AI to grow your real estate brand and business.

To get the party started, let me share a custom GPT we built for our AI Ad Machine Clients. I’ll paste it here so you can copy and keep. By the way, if you have a free ChatGPT account, you’ll be able to use this and after the first time, you’ll always see it on the left side of your screen in your custom GPT links. https://chatgpt.com/g/g-u7tCPTvAZ-ai-ad-machine-content-creator-gpt

Note: To help you cherry pick the prompt copy you want, you’ll find all prompts are in bold type

🤖 This is the prompt our clients use to create the all-important 100 character prompt that creates the base copy for a 100 ad campaign run out of the AI Ad Machine platform

Give me a 100 character advertising summary for a property I am selling. Please make it engaging, compelling and interesting so property buyers are encouraged to click on the ad to read more. Please Note the following: When a user selects this question, please ask them to insert the active marketing URL or link for the property so you can open the link and create the 100 character summary. 

🤖 Use this prompt to create a blog post, news letter or social media post about events coming up in my area

Give me a summary of forthcoming events in my community. When a user selects this question, before answering, please ask the user for their location, state, province and country. In other words, what's the name of their city, town suburb or area so you will know where to search. 

🤖 This doesn’t always work but it’s worth a shot

What is the approximate value of this property? When someone clicks on this question, please respond ONLY with this copy: 'Please type in the full address, including the post or zip code, so we can look up the sales history and provide an estimate of the current market value’

🤖 What’s the market going to do in the next 6 months?  This is a great prompt to source information for a potential seller email

Is the market getting better or worse for sellers in the coming 6 months? When a user selects this question, before answering, please ask the user for their location, state, province and country.. In other words, what's the name of their city, town suburb or area so you will know where to search

Listing Properties or Improving Property Descriptions

Use AI tools like ChatGPT, OpenAI, to enhance your property listings with better descriptions, more details, and improved clarity.

You can start with your basic ideas and ask the tools to rephrase, improve, and add to your text.

You can ask it to create your listings from scratch as well.

🤖Here are two listing description prompts you can copy/paste & use today to promote your properties:

Write 3 real estate listing descriptions for a property located in [location].

This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] Sq Feet or Sq Metres

Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].

Make this listing description attention-grabbing and exciting enough for potential buyers to want to learn more and contact me. Include some property or neighbourhood details and perks that [target audience] would love about it.

You can also reuse existing content. For example, you can look up a property on one of the large national real estate portals (depending, of course, where you are) and copy/paste the URL into this prompt. It will automatically pull out the property features and home prices and use the data in its copy. It’s truly a game changer for greater efficiency.

You can also simply search with a property address and you’ll probably discover a former listing and images. I’m not saying you rip off this content but it may give you some ideas for your new copy and marketing.

Write an attention-grabbing listing description for this property: [Insert National Real Estate URL]

Boost Your Personal Bio or ‘About’ Agency/Brokerage Section

Home buyers and potential sellers want to work with reliable real estate agents. As a trustworthy professional, you present yourself in a way that engages your target audience and drives them to call the number on the screen or click the link to connect with you.

Words may not be your strong point, but that’s okay! The right AI tool can help you fix your profile, get more listings, and convert them into immediate or future clients.

🤖 Use this prompt to create a short bio about yourself:

Write 3 short but attention-grabbing and interesting bios for my real estate business profile. Use a friendly and engaging tone for my customers to read. My name is [Name], I am a real estate agent with [Agency/Brokerage Name] in [Location], and I have [Years] of experience.

🤖 Use this AI prompt to generate an “About” section:

Write 3 examples of an attention-grabbing and interesting “About” section for my real estate business profile. Use a friendly and engaging tone for my customers to read. My name is [Name], I am a real estate agent with [Agency/Brokerage Name] in [Location], I have [Years] of experience.

🤖 Use this prompt to introduce your Agency/Brokerage:

Write an engaging and informative “About Us” section for my Agency/Brokerage.

Use a friendly and inviting tone to describe the history of the company, its mission and values, and the services it provides.

Highlight the unique benefits of working with [Agency/Brokerage Name] and what sets it apart from others in [Location].

Be sure to include the number of agents, the year the Agency/Brokerage was founded, and any notable achievements.

Make this section compelling so potential buyers and sellers to want to learn more and contact our business for their real estate needs.

Social Media Posts and Captions

Why not use AI’s ability and natural language processing to drive customer engagement? Ask your favourite app to write your social media posts, even generate a great image.

Showcasing a Listing

Showcase your residential real estate listing with AI-powered platforms that can create virtually staged tours. Use virtual staging tools to present properties most engagingly and increase conversions.

🤖 Here’s the AI prompt you can use to promote your listing on social media:

Act like a real estate agent; create a social media post that promotes this stunning new property for sale in [Location].

My ideal buyer profile is [target audience].

This is a [type of property] that has [number] bedrooms, [number] bathroom(s), and is [number] sqft.

Highlight this property’s unique features: [feature 1], [feature 2], [feature 3].

Include emojis, relevant hashtags, and my contact information.
Make this post engaging and interesting enough for potential buyers to want to learn more and contact me about a showing.

Showcasing the Neighbourhood

Use generative AI tools to create 360-degree virtual tours of your local farming area.

Even better, you can employ AI in real estate to suggest events, things to do, and nearby facilities to your potential leads.

🤖 Here’s a social media prompt to promote your local area to your prospects:

Act like a real estate agent; create a social media post highlighting the benefits of living in [Location] for a post promoting the local area.

The content should be interesting enough to encourage prospective buyers to inquire about my realtor business’s available listings.
Include emojis, relevant hashtags, and my contact information.

Educational Carousel Post

Use AI to generate educational content for your niche, and then use a ready-to-go template to design the carousel post. 

Drop your text in the customizable real estate template, then share it with your audience.

This way, you can quickly become a thought leader in your industry by delivering valuable information to potential buyers, investors, or real estate agents.

🤖 Here are ten prompts you can use today to educate your audience:

Create a social media post with 5 tips for first-time buyers

Write a [Facebook/Instagram/LinkedIn] post about the pros and cons of renting vs. buyin

Produce 5 tips to help sellers and buyers with the moving process.

Generate 5 common mistakes first-time homebuyers make and how to avoid them

List 10 clear and compelling benefits of working with an agent when buying or selling a property

Craft 5 steps on how to negotiate the best deal when buying a property

Enumerate the top 10 things to look for when touring a property

Develop 10 Tips on how to prepare your home for a successful sale

Generate the pros and cons of buying a fixer-upper

Draft 10 Tips on how to stage your home to sell quickly

🤖 Here’s an educational but incentivized prompt:

Create a social media post with [number] tips for homeowners considering selling their property.

Highlight the benefits of working with a realtor to make the process easier and more efficient.

Include emojis, relevant hashtags, and your contact information.
Make this post engaging and informative enough for potential sellers to want to learn more and contact you for a consultation.

Improving Online Searches

AI is the newest addition to this technology. Use AI (through specialized platforms or free ChatGPT extensions) to improve/enhance your searches.

These can be useful when looking for construction sites, comparable properties, property prices, other real estate companies, or any relevant query.

Property Value Research

AI can assist in a real estate value estimate or price estimate by analyzing market data, property trends, and historical performance.

You can use specialized prompts that train your AI model to provide accurate property valuations, support investment decisions, or even create your own automated valuation models.

🤖 Here’s our prompt suggestion:

Act like a real estate agent; conduct extensive home valuation research in [Area; City; Country], to determine accurate property values in the neighborhood.

Research, analyze, and provide the latest sales data, sold property data, for sale listings data, and buyer data, as well as monitor market trends in the area.

Generate a comprehensive and thorough analysis of the local real estate market.

Video and Call Scripts

The right prompts can help you create scripts that catch the attention of home buyers or sellers. Use AI to develop virtual tours of properties scripts and even generate the content (using an AI avatar) for your video strategy.

Additionally, you can use AI for real estate to deliver personalized content for your website visitors based on their activity.

For example, if your CRM spots a second or third-time visitor, you can drive their decision with a personalized video pop-up or automated email/text. Moreover, you can deliver a special video to their email (if they’re subscribed).

🤖Use this AI prompt to create a script for your next video tour:

Create a script for a 30-to -60-second video tour of your listings or properties to post on Instagram, Facebook, or TikTok.

Introduce the property, mention key features, and highlight unique aspects that appeal to potential buyers.
Engage your audience with a friendly and inviting tone.
Start with an attention-grabbing hook tailored to the specific property and target audience.

End with a clear call-to-action, encouraging viewers to contact you for more information or to schedule a tour.

Enhanced Email Strategy

AI can help automate and optimize email campaigns by analyzing user behavior and preferences. It can generate personalized email content and increase the chances of engagement, conversation, and lead generation.

🤖Use this prompt to introduce yourself to potential sellers:

Write an email to potential sellers introducing yourself as a real estate agent and highlighting your expertise in the local market in [Location].
Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.

Highlight the benefits of working with you as their realtor in selling their property.
You can also include information about the current market situation and the potential benefits of selling their property.
Be sure to address any questions or concerns they may have and include your contact information for further assistance.

Thank You Notes, letters, posts, text/messenger/Whatsapp messages and emails

AI can assist in generating personalized thank-you notes by analyzing the transaction process. An AI tool can send out notes after an online conversion or any action you set.

Moreover, you can use AI for real estate nurturing to come up with different prompts for thanking the user based on their action (online purchase, scheduling a call, etc.)

Please note. You will need an advanced CRM (like Go High Level) to make this happen. Depending on our client’s needs, we usually set them up with a ‘fully loaded’ Go High Level customized account.

🤖 Here’s our prompt to thank sellers:

Act like a real estate agent. Write a thank you note for a customer that recently sold their [type of property] in [location] with us, [brokerage name].

🤖 Here’s our prompt to thank buyers:

Act like a real estate agent. Write a thank you note for a customer that recently bought their [type of property] in [location] with us, [agency/brokerage name].

Website SEO & Copy

This is so huge! I have basically built my marketing business by making sure I have plenty of relevant and current blog articles. Be careful if you include links as dead links will discourage the search engines from ranking your content and website as they figure it’s out of date. AI can analyze data and help you make informed decisions about your website content.

Use your research to come up with customer search criteria, preferences, and behavior. Then get AI to help you generate targeted and optimized website copy.

🤖 Here’s our prompt suggestion:

Write a website copy for my real estate website that targets potential buyers.

The copy should be designed to attract buyers/sellers to my website and encourage them to explore my listings.
Consider highlighting the unique features of the properties I am selling and the benefits of working with me as their real estate agent.

You should also include information on the local area, such as schools, parks, and shopping centres.

Make sure the copy is engaging, informative, and easy to read.

Using AI prompts can significantly benefit your real estate SEO strategy.

You can use prompts to write fancy and attention-grabbing metadata (title, meta descriptions, etc.) for your website’s pages.

🤖 Here’s our SEO prompt to write compelling meta titles:

Act like a real estate agent.
Suggest 10 compelling SEO page titles related to the following keywords: [primary keyword], [secondary keyword]; targeted my potential buyers and sellers audience.

🤖 Here’s our SEO prompt to write descriptive meta descriptions:

Act like a real estate agent, and provide 3 SEO meta descriptions for my page about [your page’s topic]. The descriptions should be attention-grabbing, engaging, and include the keywords [primary keyword] and [secondary keyword]. Additionally, they should be targeted toward potential buyers and sellers to ensure maximum effectiveness.

Note: Images online are searched and adding descriptive text is a great way to help your image content rank better for search. 

Another way to utilize AI prompts is by generating descriptive ALT text for your listing images. By providing detailed descriptions of your images, you can improve the accessibility of your website and help users better understand the content of your pages.

🤖 Here’s our SEO Alt-Text AI prompt for the property picture:

Please provide an appropriate alt-text for a picture of a [adjective] [type of property] for sale located at [street or local area] in [city].

🤖 Here’s our SEO Alt-Text AI prompt for a specific room description picture:

Please provide an appropriate alt-text for a picture of a [adjective(s)] [type of room] in a property for sale located at [street or local area] in [city].

Blog Topic Ideas

Real estate agents struggle with content ideas, as their priority is to sell properties. If you’re in that situation, you can use a specialized prompt and let AI analyze your data input.

It can develop content ideas for buyers, sellers, other real estate agents, and more.

Watch your organic traffic skyrocket and reap the best outcomes when using AI in real estate.

🤖 Here’s our prompt suggestion:

Generate [number] blog topic ideas I can write as a real estate agent.

Customer Support Messages

AI-powered chatbots and virtual assistants can analyze customer questions and provide accurate responses, improving customer experience. This will help you save time and improve support on your website.

🤖 Here’s our ChatGPT prompt suggestion:

Act like a real estate agent. Write a customer support message for a client who is experiencing difficulties with the property they recently purchased.

The message should be empathetic, informative and provide a clear action plan.

Be sure to address any concerns or questions they may have and include your contact information for further assistance.

Market Reports

AI can analyze large amounts of data, such as property sales, demographics, and economic indicators. 

Copy and paste the data into your AI tool to generate accurate market reports. You can even ask ChatGPT to give you predictive analytics about the industry: insights about investment opportunities or the future of property management.

A powerful tool for AI in real estate is ChatGPT Plus. It can summarize, interpret, and help you understand all sorts of reports. It’s a paid subscription but well worth it.  You might also want to check out Perplexity.

Prospecting Letters

AI can assist in generating personalized prospective letters by analyzing customer preferences, search criteria, and property availability. This increases the chances of attracting potential buyers and facilitating transactions.

🤖 Here’s our prompt suggestion for buyers:

Write a prospective letter to a potential buyer interested in the real estate market.

Use a friendly and engaging tone to introduce yourself, your experience and the services you offer.

Highlight the benefits of working with you as their realtor.

You can also include information about the current market situation and the potential benefits of buying a property.

Be sure to address any questions or concerns they may have and include your contact information for further assistance.

🤖 Here’s our prompt suggestion for sellers:

Write a prospective letter to a potential seller who has expressed interest in the real estate market.

Use a friendly and engaging tone to introduce yourself, your experience, and the services you offer.

Highlight the benefits of working with you as their real estate agent to help them sell their property.

You can also include information about the current market situation and the potential benefits of selling their property.

Be sure to address any questions or concerns they may have and include your contact information for further assistance.

Email Signatures

AI can help you come up with creative email signatures for all types of situations. For example, if you want your subscribers to take action and go to your web page, you can ask your AI tool to create a suitable copy for this objective.

Do the same when asking your subscribers to follow you on social media, call you at a specific number, or do anything at all.

🤖 Here’s our prompt suggestion:

Generate 3 creative email signature options for my real estate business. These signatures should include my name, title, contact information, and a call to action. They should be attention-grabbing and unique while still remaining professional.

Taglines for Your Real Estate Business

AI can be a valuable tool for generating real estate business taglines. By leveraging AI-powered tools, you can create taglines that accurately reflect your brand, resonate with your target audience, and, ultimately, help you stand out in a crowded market.

🤖 Here is a tagline prompt you can use for your business:

Develop 10 taglines for my real estate business that effectively convey my mission and inspire others to become a part of it. Taglines should be short and snappy.

Headlines for Business Cards and flyers

AI can generate compelling and attention-grabbing headlines for business cards, leaving a lasting impression on potential clients. Use them to improve your social media posts, properties, MLS listings, and more.

🤖 Here’s our prompt suggestion:

Generate 5 creative headlines for my real estate business cards. These headlines should be attention-grabbing and unique while still accurately representing my services as a realtor. Consider using puns, alliteration, or catchy phrases to make the headlines memorable.

Interior Design Ideas

Yes, AI can virtually design your residential real estate properties using little to no input from you. Tools like Spacely.ai work wonders for virtually staged designs, which is excellent for the less creative minds or if you want to save time and cash (and who doesn’t?).

Use this AI technology to get more quality leads and close deals by promoting how their new space might look. Showcase how magical their place could look using just the square footage and a bit of playing around with machine learning systems.

Social Proof Content

AI empowers the real estate industry to build genuine social proof through testimonials and reviews. AI can analyze and curate authentic customer feedback, highlighting positive experiences.

By analyzing multiple reviews, you can use AI to create sections like “Customers Love Us For.” This technology can extract recurring themes and sentiments from reviews with its algorithms. Then, you can showcase the specific features customers most appreciate when working with you.

This enables real estate businesses to establish credibility, attract potential buyers, and increase conversions.

🤖 Here’s our Social Proof AI Prompt suggestion:

Create a social proof caption for a social media post highlighting my recent successful sale as a realtor: a stunning [Type of property] in [Location].
Include emojis and relevant hashtags.

5 AI Tips and Tricks for Agents

Now that you know the many ways AI can help you in your real estate business, let’s explore a few expert tips to help you navigate any tool like a pro

1. Tell AI to Impersonate Your Desired Specialist

Ai is there to help you out. You only need to tell it how you like things done, which includes a not-so-obvious starting point–giving AI a personality.

Machine learning systems don’t have their characteristics. Instead, they work with large volumes of data that they’ve been fed. Hence, if you want to unleash the power of AI for Real Estate and for your particular niche, you need to ask it to impersonate your desired specialist.

Think of these starting points for your future prompts:

• ”Act Like A Real Estate Agent”

• “Act Like a Real Estate Professional with X Experience”

• “Impersonate a Home Value Expert”

And so on…

2. Include Your Preferred Tone of Voice

AI doesn’t have a voice of its own–and that’s a good thing!

You have complete control over how you want your content to sound. 

Thus, when creating your prompt, think of telling your tool to use one of these tones:

• Persuasive

• Friendly

• Educational/ Informational

• Serious/ Formal

• Informal/ Casual

• Bold

• Any other voice

For example, if you’re looking for new leads and want to write a short hook that captivates their attention, you could tell AI to use a persuasive, bold tone.

3. Provide Clear Instructions and Guidelines

When crafting the instructions for your machine learning model, you need to be clear, concise, and actionable.

Without clear instructions, AI will take the liberty of interpreting and adapting your prompt to deliver a response. Therefore, make sure to offer extensive guidelines for the perfect outcome.

Here’s an example: Given this list of properties based in Toronto and their prices [insert list], sort them based on ascending prices and compile them into a table ready to export.

4. Be Specific and Detailed in Your Request

Be as detailed as possible in your explanation. If you need something done a particular way, regardless of the type of content you’re trying to generate, detail it.

Here’s an example: Generate a friendly email reply to this email [insert email]. Mention that I will be joining on X date at X time. Ask the person about their weekend and tell a short joke. Finish with a friendly outro and a personalized signature.

5. Experiment with Prompts and Save Them for Quick Access

The next step is to refine your Real Estate AI-generated outputs and optimize them for increased quality. Once you have a winning prompt, save it for future use.

The key is to explore different prompt variations, adjust parameters, and fine-tune the input to achieve great results. Consider prompts as creative cues that guide the AI model in generating specific content.

Some more prompts from my ‘swipe file’

When I first started my marketing business, I became obsessed with writing great emails that followed the best formula to generate a response.

I also became obsessed with adding amazing value that my real estate friends could use to get a rapid response.

Along the way, I built what I call is a ‘swipe file’ which is a marketing writer’s name for a collection of great emails you can use to inspire and motivate you to write even better emails.

These days I have a Swipe File for prompts.  Here are a few I’ve picked up along the way. 

🤖 Write a Video Script

Create a video script for short clips on real estate topics for social media, focusing on being engaging and informative. Include a hook, define the topic, structure content, and provide a strong call to action, with relevant visuals and audio instructions.

🤖 Personalized Messaging Guide

Create a detailed guide on sending personalized text messages to multiple contacts, specifically for real estate professionals, including step-by-step instructions, tools for automation, response strategies, and data management guidelines. Ensure the guide is user-friendly and includes troubleshooting tips for common issues.

🤖 Review Airbnb Stay

Create a detailed review of an Airbnb stay, focusing on location, host interaction, amenities, comfort, highlights, drawbacks, and overall experience. Ask clarifying questions for accuracy and confidence in completing the task.

🤖 Before And After House Showcase

Create an image prompt for a realistic before-and-after showcase of a transformed house to illustrate house-raising projects. Ensure both images maintain key architectural features and details while adapting to specific design styles for social media sharing.

🤖 Summarize Newsletter

Create a bi-weekly newsletter for loan officers to strengthen relationships with real estate agents and enhance business referrals. The newsletter should provide valuable content, expert advice, and strategies to differentiate the loan officer from competitors.

🤖 Renting Strategy Guide

Create a comprehensive strategy to rent out an apartment for both long-term and short-term periods, covering aspects like marketing, tenant screening, lease creation, legal considerations, and competitive analysis. Include compelling listings, screening strategies, advertising channels, and regulations to enhance rental success.

🤖 Create Video Script for Real Estate

Create a YouTube video script for a real estate listing presentation intended to achieve maximum viewer engagement and inquiries. The script should cover property details, financial metrics, market trends, risk management, and conclude with a strong call to action.

🤖 Real Estate Interest Rate Update

Draft an email for a Quebec residential real estate agent announcing the key interest rate decrease and discussing its impact on the real estate market. Include professional insights and a call to action for recipients to inquire about real estate opportunities.

🤖 Enhance Real Estate Online Presence

Design a comprehensive ChatGPT prompt focused on automating lead conversion into CRM, implementing automated content delivery systems, and creating engaging branding content for a residential real estate broker's online presence. The response should include step-by-step guidance, practical solutions, and recommendations for current technologies to support these goals.

🤖 Request Early Lease Termination

Compose an email to landlords requesting an early lease termination while maintaining a warm tone and highlighting the mutual benefits for both parties. Include personal details about leasing properties, the seasonal impact of recent hurricanes, and a proposal for returning the properties fully set up for their use.

🤖 Social Media Strategy

Enhance the visibility of an Airbnb studio apartment rental through creative social media strategies, including content ideas, posting schedules, hashtags, visual content, engagement tactics, and advertising options. Specific recommendations will be tailored for TikTok, Facebook, X (formerly Twitter), and Instagram to reach potential customers effectively.

🤖 Create Social Media Content

Create 30 engaging and informative pieces of content, including visuals, about obtaining a Mortgage Broker License in California for Instagram and Facebook to enhance online presence. Include themes like licensing process, benefits, exam tips, and relevant regulations, with a suggested posting schedule and social media optimization.

🤖 Mortgage Insurance Claims Guide

Edit an overview of mortgage insurance and its principles, detailing circumstances under which claims may be denied. Also, describe the roof replacement claim process due to hurricane damage, steps to take if denied, including documentation best practices, appealing strategies, and alternative assistance options, alongside communication tips with insurance companies.

🤖 Digital Product Ideas for Real Estate Agents

Edit innovative ideas for digital products or services that complement real estate media offerings and enhance agents' business operations. Provide examples of successful implementations and detail potential benefits for real estate agents using these products or services.

🤖 Create a Real Estate Listing

Analyze real estate listings to create engaging and informative property presentations for a real estate agency. The prompt outlines steps to design compelling property listings, including highlighting key features and amenities.

🤖 Create Real Estate Tenant Questionnaire

Create a real estate tenant questionnaire by specifying the necessary sections and questions, ensuring clarity and relevance for both landlords and tenants. The prompt should outline the format and content of the questionnaire, including sections for tenant information, lease terms, and potential issues or concerns.

🤖 Create Real Estate SEO

Generate SEO-friendly content for a real estate agency by creating detailed guide about my neighbourhood in [location]. Include current real estate market analyses, and advice for buyers and sellers, ensuring the content is informative, current, engaging, and authoritative. The structure includes an introduction, main content, and conclusion, focusing on relevant and high-ranking real estate keywords and local market trends.

We offer a lot of ideas in our Facebook Group
Connect with us at AIAdMachine.com
Login to your Ad Machine account
Download these prompts as a .PDF