YOU are your brand …so let’s tell the world!
The team at Richardson Real Estate are getting in front of the camera. At your next photo shoot, get some fun images of you (or you and your team) and run a paid campaign on Facebook and Instagram. It’s the easiest, yet some of the most powerful marketing you’ll ever do.
Here’s an innovative marketing idea!
The next time you meet a pro photographer to shoot images of your latest listing, can I suggest you get in front of the camera for a few?
Troy and the team at Richardson Real Estate (Colac Victoria) understand the power of marketing.
In fact, in the last 6 months, their marketing reach put their listing and lead generation ads in front of more than 4.5 million people …that’s 17 every minute!
Naturally, their social media AI Ad Machine was central to their success letting them increase their marketing reach by up to 1600% while ‘slaughtering’ their Cost-Per-Click by up to 93% …but I digress.
Marketing like this shows people what you do
When you promote an image of you inside a listing, it’s very powerful because, without saying a word, it shows your market what you do. It’s also a subliminal message that makes potential sellers think “If it’s okay for that seller to have that agent in their home, it’s okay with me”
Another BIG reason to start doing this ASAP is that your competition are probably not.
As Troy says, “when we walk in to a home to meet the sellers and make our listing presentation, our credibility is automatically enhanced because they have been seeing us on social media inside local homes for years!”
Logos and office corporate colours are lovely, but they are not your ‘brand’, you are!
You’re the one at the kitchen counter making your listing presentation. You’re the one on the phone at 10pm negotiating an offer. YOU are face of your business. YOU are the one your client has chosen to work with. You are the brand, so let’s not keep you a secret any longer.
The world is changing and so is the real estate services industry. The opportunities to be different and stand out from the crowd have never been greater.
Let’s set up a LIVE demo of our best lead generator
Let’s jump on a call and I’ll share a LIVE demo of the lead generator that’s blitzing the rest. Grab a time here that works for you.
Richardson’s used their customised AI Ad Machine account to create more than 60 ads with different combinations of image, heading and copy. Then AI takes over and directs the daily budget to the most popular ads
