The Top 5 Strategies to Win Listings in 2025 (Scripts included)
So good to be back in Australia for Christmas! This is me with my brother Tim. Day 4 at the Melbourne Cricket Ground watching Australia beat the Indians in the Fourth Test. For me, nothing says Summer in Australia like a day at the MCG 😎
2025 is only a week old, and I’m already onboarding agents with proven ideas and the best marketing tools for a BIG listing year ahead. Here’s what I can tell you: 2025 is going to be THE YEAR of the AI-Powered Agent!
This year, some businesses will rocket ahead, while others will tread water or even decline.
The economy has NOTHING to do with it. Real estate is essential—just like bread, milk, and eggs. We can’t live without it! How you market yourself and your real estate business in the coming year will determine the number of listing clients you attract—and remember, listings attract listings!
The path to success will differ for each business and individual. The only way to discover the five most important marketing strategies for your business is to ask yourself the following questions. These BIG business growth questions are designed to ensure your 2025 marketing is cost-effective, relevant, productive, and leverages proven ideas.
BIG Biz Growth Question #1: Where did most of your listings come from last year?
Why did you win these listings? What was it about you and your business that made sellers decide to list with you? If you don’t know, dig deep and find out. Call your past sellers and ask them!
This is probably one of the most important marketing initiatives you can undertake. I promise you’ll be forever changed and influenced by the answers you receive. Record or write down the exact phrases and terms your sellers use to describe why they hired you. If they’re saying it, others are thinking it. Use these phrases as keywords in your marketing, organic content, and paid search strategies.
Pro Tip: See the email and follow-up phone script below for reaching out to past clients.
BIG Biz Growth Question #2: What is your email marketing plan for 2025?
Your most cost-effective yet powerful marketing tool is email.
Are you sending a weekly message?
Is your content engaging and relevant, or just boring real estate talk?
Are you “peppering” your emails with local and community-focused content?
Additionally, are you creating evergreen, keyword-rich content on your website blog? This can boost your organic search ranking, ensuring your name pops up when sellers are looking for an agent in your area.
BIG Biz Growth Question #3: How can you maximize Vendor Paid Advertising (VPA)?
If you’re securing VPA, how can you use it to get your listings (and your brand) in front of more potential buyers?
Here’s a hint: Your Ad Machine account can increase your marketing reach by up to 1600% WITHOUT increasing your budget.
Quick question: If you can reach 10x as many people for the same money, why wouldn’t you?
BIG Biz Growth Question #4: What’s your Unique Selling Proposition (USP)?
What sets you or your agency apart as the best choice for sellers in your area? How are you communicating this USP to your market?
Cutting through the “white noise” is critical. Sellers need to know about the one clear advantage you offer. The agents we work with are leveraging our AI-powered platform to EXPLODE their marketing reach and attract MORE BUYERS. This is quickly becoming their USP, and their sellers LOVE it!
BIG Biz Growth Question #5: What’s your ONE social media platform for market dominance?
Instead of spreading yourself too thin, focus on dominating one social media platform in 2025.
What platform resonates most with your target market?
What content will you create?
How will you ensure it reaches the right audience in your area?
Email and phone scripts
Client Outreach: Ask Why They Chose You
Email Template:
Subject Line: We’d Love Your Feedback!
Hi [Client’s First Name],
I hope this message finds you well and that you’re enjoying your new chapter after selling your home. It was an absolute pleasure working with you, and I’m truly grateful for the opportunity to assist with such an important milestone.
To continue providing the best service possible, I’d love to know what made you choose me as your real estate agent. Was it a referral, my marketing approach, or something else? Your insights mean a lot and will help me serve future clients better.
If you’re willing to share your thoughts, just hit “Reply” and let me know—it’ll only take a minute!
Thanks so much for your time, and please don’t hesitate to reach out if there’s anything I can help with in the future.
Warm regards,
[Your Full Name]
[Your Contact Information]
Follow-Up Phone Script:
Introduction:
Hi [Client’s Name], it’s [Your Name] from [Your Agency]. How are you today?
[Pause for response and engage briefly.]
Purpose:
I recently sent you an email asking for feedback about your experience working with me. I completely understand if you’ve been busy, but I’d love to hear your thoughts if you have a moment now.
Question:
What made you decide to work with me to sell your home? Was there something specific that stood out about my approach or service?
[Take notes on their feedback.]
Closing:
Thank you so much for sharing! Your feedback really helps me improve and continue providing the best service possible. If you ever need assistance in the future, don’t hesitate to reach out.
Have a great day!
How can I help you smash it in 2025?
There are BIG changes coming in 2025, and AI is just part of it.
My team and I are working with some of real estate’s top agents and teams—not just to grow their listings, but to set up their brand for long-term success.
If you have a natural competitive streak, are curious about how AI and new tech can work in your favour, and have the courage to back your instincts, let’s connect. We already have a lot in common! Email me, and we’ll set up a call.
Let’s make 2025 your most successful year yet!
